Above: Who Loves That for The Skincare Company press photos.
Portrait: (L) Joanne Auld - Founder, The Skincare Company (R) Emma Clapham - Founder, Who Loves That.
Photography: Tom Ross

WHO LOVES THAT FOR THE SKINCARE COMPANY

DATE
November 2015.

LOCATION
Geelong Region, Australia.

THE BRIEF
Create a campaign to launch The Skincare Company's new make-up range in the Geelong region.

OVERVIEW
In crafting this highly authentic local launch, we invited Emma Clapham, Geelong resident and long-term client of The Skincare Company, to collaborate on a limited edition gift set. This collaboration would allow Emma to utilise her expert styling skills, and Art Direct the packaging and press photography while working with The Skincare Company founder, and medical skincare expert Joanne Auld.

We designed this project to capture the attention of the local region, Emma's fans and also to create an exclusive product for customers of Wholovesthat.com and Pamper Clinic (Geelong medical skincare clinic owned by Joanne Auld).

THE GIFT COLLECTION
Who Loves That for The Skincare Company's debut gift collection consists of:
- TSC signature BB Cream encased in custom designer packaging (3 shades available)
- TSC luxury creamy lipstick in the special edition shade Prima (italic)
- Stunning handcrafted linen purse with Who Loves That's signature peach lining and woven label

HIGHLIGHT OUTCOME
A double page feature in the Geelong region's most widely circulated glossy magazine, GT (the Saturday supplement of The Geelong Advertiser).

CAMPAIGN REACH
311k.