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QUAY AUSTRALIA

We are Quay Australia's national PR agency and manage Influencer Marketing, Media Relations and Strategic Projects in the Australian region. 

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KYLIE JENNER FOR QUAY AUSTRALIA

In 2017 one of our most significant campaigns was the Australian PR execution of QUAYXKYLIE - Quay's Global Collaboration Collection with Kylie Jenner.

This PR rollout encompassed media and influencer activity that synchronised with a global launch strategy. Campaign highlights include Vogue Australia, Harpers Bazaar, Elle Australia, E! News.

 Laura Jade Stone

Laura Jade Stone

Influencer relationships

If you spotted Quay Australia sunnies on an Australian fashion blogger, model, celebrity, Instagram It-Girl or vLogger this year, it was most likely the result of our hard work!

 QUAYXTONYBIANCO campaign featuring Sarah Ellen. 

QUAYXTONYBIANCO campaign featuring Sarah Ellen. 

SPECIAL PROJECTS

Alongside Quay Australia, Tony Bianco and Two Hands Agency (Tony Bianco's PR agency) - we produced Melbourne inspired capsule collection QUAYXTONYBIANCO. Ask us for more information. 

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DC SHOES

We are DC's national PR agency and manage Influencer Marketing, Media Relations and Strategic PR Projects in the Australian region. 

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RESET, REFRESH.

Our agency was engaged as part of DC's strategic global brand pivot and are retained to manage DC's PR and influencer activity in Australia. 

On behalf of DC, we have created, produced and executed strategic PR content, engaged with culturally relevant influencers. Media highlights to date include Sneaker Freaker, Hypebeast, Acclaim and we have dressed Lil Yachty, AJ Tracey, DMA's, Little Simz, Skegss and more. 

 Darren Luk

Darren Luk

strategic content

On behalf of DC, we create strategic local content to showcase new product. Our content has featured on Oyster, Acclaim and Hypebeast

 Lil Yachty. Photo: Taylor Mansfield

Lil Yachty. Photo: Taylor Mansfield

MUSIC + INFLUENCER RELATIONSHIPS

We work hard to match our brands with the right people. Lil Yachty pictured above in DC's All Seasons Pant while on his 2017 AUS/NZ tour.

If you're seen the right people wearing DC on Instagram this year, that's our work!

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VIRGIN GOLD CULT

Virgin Gold Cult are a creative duo consisting of fashion stylist Honor Hamilton and Photographer and DJ Alie Layus.

They've been featured in Vogue Japan, People Magazine, Bullett, Hypebeast and Elle Girl and more. Virgin Gold Cult are commissioned by brands to create content that reflects their distinctly Californian vintage/street/fashion/surf/skate/indie aesthetic. VGC offer full-service content packages represent high-value and are inclusive of:

• Casting
• Styling
• Photography
• Talent / Models
• Art Direction
• Location Fees

Join brands like Red Bull, Afends, Dirty Lemon, Puma and Missguided and commission Virgin Gold Cult for your next content shoot. 
Send commissions, sponsorship and advertising enquiries to: edwina (at) diamondozen.com


 

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REBECCA JUDD + The Skincare company

DATE
April - July 2016.

PROJECT NAME
Brand ambassador launch - Rebecca Judd for The Skincare Company.

LOCATION
Australia.

OVERVIEW
After working with The Skincare Company on short-term brand development projects since 2013, we were invited to manage the launch of Rebecca Judd as brand ambassador for The Skincare Company, and simultaneously launch their new range of make-up The Face by The Skincare Company.

Work Scope:

  • Contract negotiations
  • Campaign development
  • Creative brief development
  • Campaign photoshoot production
  • Video content production
  • Launch event management
  • Launch publicity

Campaign Rollout:

  • Bec's ambassadorship was announced at a launch event at Neil Perry's Rosetta (Crown Casino Complex) on July 26 with content rolling out over a six month period. 

Media:
Click here to visit our digital newsroom.

Video Tutorials:

Cosmetic tutorials coming soon...

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STICKS & STONES AGENCY

Sticks & Stones are content creators and creative curators. They've been featured everywhere from BuzzFeed to New York Times and have a loyal and curious following and we've recently come on board to represent them.

In six short years Ainsley and Sebastien have evolved from independent fashion designers and sales agents, to creative directors and gunshot wedding superstars of the Internet.

Recognised for their distinct creative aesthetic and ability for scouting the World’s best emerging photographers and models, their website the Sticks and Stones Mothership is widely recognised by the fashion industry as the go-to directory to search and scout photographers and models from around the World.

Versatile and unique, Ainsley and Sebastien are sought by brands around the World for:

• Fashion Editorials (clothing worn by themselves)

• Art Direction and Styling

• Guest Appearances

• Event DJing

• Photography and Model Directory (sticksandstonesagency.com)

• Casting

They are as respected by creatives for their artistic purism as they are by professionals for their reliability and high quality work. Carefree and irreverent, with an eye for authenticity, take a step inside the world of Sticks & Stones.

Join brands like Frank Body and Volley and commission Sticks & Stones to art direct your next shoot.
Send commissions, sponsorship and advertising enquiries to: edwina (at) diamondozen.com


 

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ZIGGY SPRING-SUMMER 2016

PROJECT NAME
Ziggy SS16 campaign shoot and brand development.

LOCATION
Australia.

OVERVIEW
Continuing in our brand consulting with Australian denim label Ziggy Denim (Zee Gee Why in North America) in 2016, the team decided it was time to step up the label's fashion direction. The SS16 range was far more directional than Winter 16 and needed imagery to reflect this in the shoot we conducted in February 2016.

Following Ziggy's 'Love Denim, Live Creative' ethos we enlisted fashion photographer and stylist Gadir Rajab to interpret our seasonal brief and create imagery that introduced colour back into our campaigns - something Ziggy was recognised for when it launched in 2009.

Work Scope:

  • Sales and marketing presentations to major retailers
  • Lookbook shoot production
  • Seasonal sell book production
  • Development and production of seasonal point of sale for major retailers Myer, Amazon
  • Build and develop new e-commerce site and an extremely limited budget
  • Recruitment of Social Media Manager and development and execution of new social media strategy

Rollout:

Imagery rolls out in-store and online from July 20, 2016 and runs through to January 2017.

SHOOT CREDITS
Photography:
Gadir Rajab
Styling: Marcelle Lourie
Make-up: Colette Miller
Models: Felix Lennon, Jarman Cuttrona, Xanthe Breen, Clair Baios, Simon Fitzpatrick, Jemimah DiNatale
Production: Diamond Dozen Agency

 

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ZIGGY WINTER 2016

DATE
July 2015.

PROJECT NAME
Ziggy Winter 2016 brand development.

LOCATION
Australia.

OVERVIEW
July 2015 saw us begin our consulting with Australian denim label Ziggy Denim (Zee Gee Why in North America). One of our first tasks saw us produce their Winter 16 lookbook shoot on a super-tight budget to assist in repositioning it in the market.

We also worked closely with the sales and design team to develop an accurate brand profile that reflected the team's vision for brand direction that season. 

Work Scope:

  • Development of a brand profile (internal document to align the Ziggy team)
  • Sales and marketing presentations to major retailers
  • 2 x lookbook shoot production
  • 2 x seasonal sell book production
  • Development and production of seasonal point of sale for major retailers Myer, Universal, Amazon and Ozmosis
  • Development of staff training nights with major retailers
  • Coordination of sales booth at AXIS trade show NYC
  • Advise on development of new e-commerce site
  • Advise on social media strategy

Shoot Credits:
Photography: Taylah Golden
HMU: Hannah Marshall
Models: Tess Shanahan (Precision Models), Tom Connoley (Wink Models)
Production: Diamond Dozen Agency

GALLERY COMING SOON

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Follow Brixton's Thom Pringle behind the scenes of some local Melbourne staples including the legendary Tote Hotel, where Brixton held the shows.

BRIXTON BROADCAST

DATE
February 2016.

PROJECT NAME
Brixton Broadcast Melbourne.

LOCATION
Australia.

OVERVIEW

Brixton Broadcast is a global event series created by the famed US lifestyle brand Brixton.  

Brixton chose Melbourne to host the Australian leg of the tour, and we were excited to have been invited to manage publicity efforts. Brixton founders and senior US marketing team flew out to the event joining Brixton Australia and giving us the opportunity to spend time with these amazing brand builders.

Consisting of a series of three events across three days, Brixton Broadcast incorporated:

Thursday February 25
Brixton Collection Preview at Backwoods Gallery (Closed Event)

Friday February 26
Public Service Announcement - Art Show at Backwoods Gallery (Public Event) featuring the work of Tristan Kerr, Mike O’Meally, Dolan Stearns, Jason Lee, Gabriel Cole.

Saturday February 27
Brixton Broadcast -  Free Live Music Showcase at The Tote (Public Event) featuring: Beaches, The UV Race, Ausmuteants, The Living Eyes, ORB, Swim Team and more.

In the weeks following the Brixton Broadcast Melbourne we lined up showings in Sydney with Australia's leading fashion publications.

Work Scope:

  • Collection Preview Guest List and management
  • Influencer Seeding
  • Media Outreach for public events
  • Coordination of Collection Previews with major fashion publications in Sydney

Here's the second installment from Brixton's weekend in Melbourne featuring bands The Living Eyes, Orb, Swim Team, Ausmuteants, UV Race and Beaches!

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Decades in the dreaming and years in the making, we were elated to finally unveil Sneaker Freaker's first-ever collaboration with G-SHOCK in Melbourne, November 19, 2015. This was an epic night that will be fondly remembered by everyone who was there - if you can remember it!

SNEAKER FREAKER NIGHTOWL FOR G-SHOCK

DATE
November 2015.

PROJECT NAME
Sneaker Freaker Nightowl launch publicity.

LOCATION
Melbourne, Australia.

THE BRIEF
1. Mange media outreach for the product launch
2. Build and manage guestlist of relevant influencers for the launch event
3. Manage media outreach for the launch event

OUTCOMES
The launch party was an incredible success with US rapper Anderson Paak making a live performance for the packed crowd.

NIGHTOWL sold out within 1 hour of its release the following day.

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STEREOSONIC ARTIST GIFTING 2014 + 2015

DATE
December 2014 + December 2015.

PROJECT NAME
Stereosonic Artist Gifting.

LOCATION
Australia.

OVERVIEW

We created curated gift bags for Stereosonic's leading artists in 2014 and 2015.

Each gift bag contained premium products selected to catch the attention of the artists. Gift bags were placed inside artist change rooms prior to their performance in Melbourne.

2015 GIFTBAG RECIPIENTS

  • Diplo
  • Jessie Andrews
  • Major Lazer
  • Axwell Ingrosso
  • Peking Duk
  • Tigerlily
  • Duke Dumont
  • Claude Von Stroke
  • Clean Bandit
  • Cut Snake
  • DJ Snake
  • Galantis
  • Hannah Wants
  • MK
  • Oliver Heldens
  • Patrick Topping

2014 GIFTBAG RECIPIENTS

  • Calvin Harris          
  • Disclosure
  • Diplo
  • Skrillex
  • Alesso
  • Will Sparks 
  • Nina Kravis
  • Duke Dumont
  • What So Not
  • Porter Robinson
  • Alison Wonderland
  • RL Grime
  • Nina Las Vegas
  • Peking Duk
  • MK
  • Hot Since '82

PARTICIPATING BRANDS

  • New Balance
  • Evo
  • G-Shock
  • RES Denim
  • Ziggy Denim
  • Super Special Screenprinting
  • Acclaim Magazine
  • Sneaker Freaker Magazine
  • Bellroy
  • D.U.D.S
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Above: Who Loves That for The Skincare Company press photos.
Portrait: (L) Joanne Auld - Founder, The Skincare Company (R) Emma Clapham - Founder, Who Loves That.
Photography: Tom Ross

WHO LOVES THAT FOR THE SKINCARE COMPANY

DATE
November 2015.

LOCATION
Geelong Region, Australia.

THE BRIEF
Create a campaign to launch The Skincare Company's new make-up range in the Geelong region.

OVERVIEW
In crafting this highly authentic local launch, we invited Emma Clapham, Geelong resident and long-term client of The Skincare Company, to collaborate on a limited edition gift set. This collaboration would allow Emma to utilise her expert styling skills, and Art Direct the packaging and press photography while working with The Skincare Company founder, and medical skincare expert Joanne Auld.

We designed this project to capture the attention of the local region, Emma's fans and also to create an exclusive product for customers of Wholovesthat.com and Pamper Clinic (Geelong medical skincare clinic owned by Joanne Auld).

THE GIFT COLLECTION
Who Loves That for The Skincare Company's debut gift collection consists of:
- TSC signature BB Cream encased in custom designer packaging (3 shades available)
- TSC luxury creamy lipstick in the special edition shade Prima (italic)
- Stunning handcrafted linen purse with Who Loves That's signature peach lining and woven label

HIGHLIGHT OUTCOME
A double page feature in the Geelong region's most widely circulated glossy magazine, GT (the Saturday supplement of The Geelong Advertiser).

CAMPAIGN REACH
311k.

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Presented by Reuzel and 2 Blocks South Sydney's inaugural Good Fade Barber Battle took place at Sydney's Lord Gladstone Hotel in September 2015. Guest Judges included infamous Schorem Barbers who were in Australia for their Scumbags Downunder Tour. Special thanks to event sponsors Lord Gladstone Hotel, Gentleman Jack, Temple Brewing and Professional Use. Video by: Tristan Stefan Eduard Event by: Nacho Pop

SChorem barbers - CUTE CUDDLY CREATURES TOUR

DATE
September 2015.

PROJECT NAME
The Schorem Barbers Tour Down Under.

LOCATION
Melbourne, Sydney, Brisbane, Auckland.

THE BRIEF
1. Use the tour and ticketed barber demonstration events to secure media exposure for Reuzel and The Schorem Barbers. 
2. Organise and execute multiple on-brand consumer activations in each city.
3. Secure media coverage in all hairdresser/barber trade media.
4. Secure tour sponsors.
5. Source venues and suppliers in each city for the ticketed educational events.
6. Deliver tour activations within budget.
7. Collaborations with key barbers and industry influencers.

OVERVIEW
The Schorem Barbers toured Australia and NZ in September 2015 to promote their hair pomade brand Reuzel. The 12 day tour consisted of four cities, each with multiple trade and consumer activations,  the primary events being ticketed hair demonstrations in each location. 

Our role was to project manage all aspects of the tour aside from accommodation/transfers and the barber demonstrations. This included tour hospitality (gift bags),  restaurant bookings, plus parties and side-events. 

HAIRSHOWS AU + NZ

- Sourcing and liaising with venues
- Alcohol and food sponsorship
- Sourcing of bar staff Brisbane and Auckland

SIDE EVENT SOURCING AND PRODUCTION

MELBOURNE
- Eureka Rebellion Trading Party with live performance by Clowns Temple Brewing brewery tour and tasting
- Culture Kings in-store appearance
- Kustom Kommune meet + greet

SYDNEY
- Good Fade Barber Battle
- Akubra store visit

BRISBANE
- Complimentary dinner at Greaser
- Visit to Koala Sanctuary

AUCKLAND
- I Love Ugly store visit
- Golden Dawn Party

HIGHLIGHTS
Acclaim
Culture Kings
Cutthroat Journal
D'Marge
Hey Gents
InStyle
Manuscript
Mens Style
New Zealand Herald
Inked Australia
HairBiz
Headway
Oliver Grand
Remix
Sydney Morning Herald
The Journal
The Music
TimeOut

TOUR SPONSORS
Wahl
McClure's Pickles
Bellroy
Temple Brewing
Gentleman Jack (Jack Daniels)
Akubra
Ugg Australia
2 Blocks South (denim)

PROJECT ROI
26:1

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BELLROY - media outreach 2015

DATE
September - November 2015.

PROJECT NAME
Bellroy media outreach 2015.

LOCATION
Australia.

THE BRIEF
For our 2015 Bellroy outreach we created targeted pitches for each of our targets, across a number of topics. Our goal was to seek relevant coverage for the Bellroy brand in fashion, lifestyle, business and industry media over a period of six months.

STRATEGY

  • Contact media with a targeted product releases
  • Facilitate media interviews
  • Faciiltate product reviews
  • Facilitate product giveaways with relevant media outlets
  • Deliver a targeted Father's Day and Christmas Gift Guide media push

MEDIA HIGHLIGHTS

  • BRW
  • Hey Gents
  • TechGuide
  • Broadsheet
  • Man of Many
  • Australian Mountain BIke 

CAMPAIGN REACH
891k

CAMPAIGN ROI
9:1
 

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2 Blocks South Winter 2016. Photography: Josh Robenstone.

2 BLOCKS SOUTH - BRAND FOUNDATIONS

DATE
July 2015.

PROJECT NAME
2 Blocks South - Brand Foundations.

REGION
Global.

THE BRIEF
Create selling tools for the relaunch of denim lifestyle brand 2 Blocks South. These tools will be used to educate the expanding design team plus domestic and international buyers.

OVERVIEW
Working with the 2 Blocks South team we created the following:

  1. Brand Profile
  2. Customer Profile
  3. Sales Look book
  4. Video Fit Guide
  5. Phased Launch Marketing Strategy 
  6. Outreach Campaign Strategy
  7. Basic 2 Blocks South e-commerce site for Phase 1 launch (small budget)
Designed for those who appreciate classic style and beautifully crafted denim combined with exceptional fit, fabric, and finish; 2 Blocks South is the incarnation of Design Director and denim expert, Phil Thompson. The minimal pared back design of each pair of 2 Blocks South jeans sees them integrate seamlessly with the style of their owner. Considered design ensures garments are timeless, drawing on the best denim styles of the past and adapting them to contemporary life. In this short video, Thompson talks you through the three fits in the 2 Blocks South range and the signature trims. Shop the range at www.2blockssouth.com
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ZIGGY AW15 CAMPAIGN

DATE
January - April 2015.

PROJECT NAME
Ziggy Denim W15 marketing campaign.

LOCATION
Australia.

THE BRIEF
Work to strict budget to a campaign that will assist in repositioning Ziggy/ZeeGeeWhy in the domestic market and in North America.

OVERVIEW
Working with the team at Ziggy Denim we created a high impact/low investment seasonal marketing campaign that encompassed:

  1. Photoshoot with photographer Gavriel Maynard
  2. PR
  3. Blogger Outreach
  4. Social Media Strategy
  5. Influencer Outreach

 

OUTREACH HIGHLIGHTS

  • Sticky Fingers
  • Dune Rats
  • Sticks and Stones Agency collaboration t-shirt promotion
  • Instasteak (USA)
  • Lisa Mitchell
  • Band of Skulls (USA)
  • G-Eazy (USA)
  • Spook magazine
  • Fashion Journal
  • Acclaim

PHOTOSHOOT CREDITS

Photography: Gavriel Maynard
Styling: Jade Leung
Models: Jemimah DiNatale + Andrew Glover
Production: Diamond Dozen

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BULLEIT BRIEFCASES

DATE
January - April, 2015.

PROJECT NAME
Bulleit Briefcase campaign.

LOCATION
Australia.

THE BRIEF
Generate maximum reach by reaching out to high-profile Australian and US personalities and selected media. We were provided 30 x beautiful handcrafted oak briefcases that each contained a selection of Bulleit Whiskey, 1 x Nixon watch, a pair of Ray Ban sunglasses and a Bellroy wallet, plus a cocktail book and glasses.

OVERVIEW
The Bulleit Briefcase campaign was designed to directly engage with whiskey fans and boost the @BulleitWhiskey Instagram following.

We were introduced to the broader campaign by our friends at Konichigram to facilitate influencer seeding and media relations.

THE BRIEFCASES
We distributed 30 x Bulleit Briefcases to influential people in Australia and the USA (many of whom were kind enough to share) including Oliver HudsonAnthony DrewJohnny RuffoPhoebe Tonkin and Paul Rodriguez.

CAMPAIGN REACH (DIAMOND DOZEN COMPONENT)
3.94M

CAMPAIGN ROI (DIAMOND DOZEN COMPONENT)
19:1

Bulleit Influencers

MEDIA
We organised a number of consumer competitions but our favourites by far, were with Cool Material (USA) and Sneaker Freaker.

Bulleit giveaway
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BELLROY ELEMENTS CAMPAIGN

DATE
July - December 2014.

PROJECT NAME
Bellroy PR outreach for the Elements collection launch.

LOCATION
Australia.

THE BRIEF
Our 2014 Bellroy campaign was designed to deliver targeted communications about Bellroy's weather resistant Elements range. We sought print and digital media coverage in addition to seeding product to key influencers who represent Bellroy's active lifestyle.

STRATEGY

  • Contact media with a targeted media release
  • Seed product to brand influencers
  • Seed product to key media
  • Facilitate product giveaways with relevant outlets
  • Deliver a targeted Father's Day push media push

MEDIA HIGHLIGHTS

  • Good Weekend
  • GQ
  • Stab
  • Broadsheet
  • Men's Fitness
  • Acclaim

CAMPAIGN REACH
1.5M

CAMPAIGN ROI
22:1

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CHRONICLES OF NADIA - NADIA BARTEL

DATE
January - March 2014.

PROJECT NAME
Digital strategy for Nadia Bartel's blog Chronicles of Nadia.

LOCATION
Melbourne, Australia.

OVERVIEW
We consulted with Nadia Bartel over the course of three months to create a digital brand strategy for her online fashion hub Chronicles of Nadia.

At the time of consulting Nadia had set up her own blog and was sourcing imagery from a variety of sources. Many photographs on the blog were her own.

We determined Nadia's goals and objectives before moving forward with:

- Content Strategy (including visual brand identity and review of existing photography)
- Website Redevelopment
- Content Planning

WORK COMPLETED

- Shortlisted a number of digital agencies for the Chronicles of Nadia redesign resulting in a complete site redesign

- Drafted a photographic brief to assist in sourcing a permanent visual collaborator

- Created a 2014 Chronicles of Nadia content planner

RESULTS

In 12 months since our consultation, Nadia's Instagram following more than tripled, currently sitting at 172k (January 2015). 

Based on advertiser feedback, our work with Nadia immediately elevated Chronicles of Nadia into a premium fashion destination. Nadia's dedication to creating authentic content has seen Chronicles of Nadia soar to great success in recent years.

 

Web Design: The Drop

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VANS BOWL-A-RAMA

DATE
2010 - 2013.

PROJECT NAME
Vans Bowl-A-Rama Bondi event production.

LOCATION
Bondi Beach, Australia.

THE BRIEF
In a nutshell our role was to coordinate and produce all event components that were required of Vans (naming rights sponsor for the event). This meant liaising between Vans Australia, Vans Asia Pacific and Frontside Events regarding the competition itself in addition to all the Vans side events, travel requirements and promotional appearances. Some of these tasks include:

- Build itineraries for international guests and team riders
- Accommodation
- Welcome packs
- Transfers
- Vans side events and parties
- Team signings
- Media day scheduling with Pro riders
- Artwork, printing and production for event signage
- Logistics
- Event activations
- Liaise with webcast crew and organise Vans TVC's from Vans USA
- MC notes and giveaways
- Photography
- Daily videos

OVERVIEW

Vans Bowlarama Bondi is a World Cup Skateboarding (WCS) sanctioned event held on Sydney’s iconic Bondi Beach. Held annually, this free public event attracts rotating crowds of 5000+ in one day and is accompanied by a global webcast and live coverage on Fuel TV.

In addition to the WCS competition Vans Bowl-A-Rama hosts a week of side events including art exhibitions, live music and parties. The event is renowned for bringing together some of the most recognised names in international skateboarding, locals, tourists and infamous names of the Australian skate industry.

HIGHLIGHTS
We've had the pleasure of watching Bowl-A-Rama grow year-on-year from our first involvement in 2009. Vans took on naming rights sponsorship in 2010 which brought with it significant support from Vans global. In addition to increased PR and marketing support from all Vans regions, the introduction of a live webcast assisted in shifting the event from local legend to a globally celebrated bowl-riding institution.

CLAIMS TO FAME

- Introducing daily recap videos, shared globally through Vans networks to showcase the event to audiences outside Bondi: 

watch 2013 episodes, 

watch 2012 episodes,

- Introducing lifestyle photography to document all the happenings and people outside the skatebowl
- Key involvement in the first ever live webcast (global)
- Welcome parties for the Vans global team and US skate teams
- Vans Half Cab 20th Anniversary party event coordination (video right)
- Media features (listed right)

Vans Bowl-A-Rama 2010-2013 was incredibly memorable and an amazing series to be a part of. A special shoutout to all the great people we met through the international Vans family. Seriously good times.

- Steve Caballero interview with Acclaim
- Steve Caballero interview with Sneaker Freaker
- Steve Van Doren interview with Sneaker Freaker
- Steve Caballero interview with The Skateboarders Journal
- Steve Caballero interview with Sports Tonight (2009)

Competition day 2012.

Competition day 2011.

 

 

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Lo-fi by romance was born

DATE
June 2014.

PROJECT NAME
Lo-Fi by Romance Was Born.

LOCATION
Sydney, Australia.

THE CONCEPT
Lo-Fi by Romance was Born was a concept we designed to catch the attention of media and influencers while directly engaging Lo-Fi’s target audience. 

For the first time in Australia a bar invited a high profile fashion label to complete a permanent venue take-over.

OVERVIEW
For the first time, cult Australian designers Romance Was Born take their technicolour creations from garments to experiential concept bar. A world exploding with bold shapes, complex geometry and Romance Was Born’s signature prints is coming soon to Lo-Fi, Darlinghurst.

Collaborating with French artist Camille Walala, and fresh off the back of their Mercedes Benz Fashion Festival exhibition Reflected Glory, designers Luke Sales and Anna Plunkett apply their creative vision to this permanent bar-come-art installation.

Located at Level 2, 383 Bourke Street Darlinghurst, Lo-Fi by Romance Was Born is a distinctive and indulgent new addition to Sydney’s rich culture of collaborative experiences. Designed to envelop visitors in Romance Was Born’s imagination, they have created a custom design that overhauls the walls, floors, ceilings, furniture and fittings.

Sales and Plunkett say about the collaboration with Lo-Fi, “We’ve always loved creating environments and immersive spaces and it’s great to have total creative control on a project. We’re not afraid of colour and print!” With booths swathed in rich fabric and a large balcony overlooking Darlinghurst, Lo-Fi By Romance Was Born invites guests to journey from early evening through to early morning.

HIGHLIGHTS
W Magazine (New York)
Sunday Style
Daily Telegraph Sunday Socials
Broadsheet
I-D Magazine
Sydney Morning Herald
Acclaim
Canberra Times
Concrete Playground
Oyster
Shop Til You Drop
Australian Bartender Magazine
FBI Radio
Pedestrian
Once Twice
Time Out
Two Thousand

 






 

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CARBON FESTIVAL 2014

DATE
March 2014.

PROJECT NAME
CARBON festival 2014 publicity.

LOCATION
Melbourne, Australia.

THE BRIEF
Drive pre-event publicity via speaker announcements and feature interviews. Facilitate face-to-face interviews with speakers on arrival to Melbourne and schedule video interviews for the official CARBON 2014 coverage.

OVERVIEW
Year after year CARBON festival brings some of the world's most interesting creative talent to our shores. With a talent for identifying emerging creatives before they hit the mainstream and celebrating seminal artists with cult followings, CARBON delivers a truly unique offering to a hungry Melbourne audience.

2014 SPEAKERS
Janette Beckman (UK/USA)
Richard Kern (USA)
Mark McNairy (USA)
Hardy Blechman (UK)
Paul Devro (CAN)
Stephen Malbon (USA)
Patrick Martinez (USA)
Mike O'Meally (AUS/USA)
Pretty Puke (USA)
Levi Ramsey (AUS)
Brent Rollins (USA)
Jeff Soto (USA)
Ta-Ku (AUS)
Sheryo & The Yok (Aus/USA)

HIGHLIGHTS
ABC
ACMI
Arts Hub
Beat
Broadsheet
Catalyst
Champfest Magazine
Everguide
GQ
Kiss FM
Lifelounge
Maxim
Monster Children
Pedestrian
Sydney Morning Herald
Sneaker Freaker
Spook Magazine
SYN FM
The Age
The Music
The Opening Hours
Three Thousand
Time Out
Visit Victoria
We Are Awesome

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EMERGING WRITERS' FESTIVAL 2014

You’ve revolutionised the way we do festival publicity
— Sam Twyford-Moore, Festival Director

DATE
May - June 2014.

PROJECT NAME
Emerging Writers Festival 2014.

LOCATION
Melbourne, Australia.

THE BRIEF
Communicate the unique nature of the Emerging Writers’ Festival as distinct from its competitors - “more than a writers festival”. We targeted youth media that not previously engaged with the festival while maintaining its traditional audience.

Our PR objectives involved promoting festival growth by assisting and improving ticket sales and awareness of the festival.

OVERVIEW
Take what you know about writers’ festivals and throw it away. The Emerging Writers’ Festival returns to Melbourne in 2014 fresh-faced and ready to party.

Held throughout Melbourne’s CBD, the festival returns with the next generation of Australian writers from May 27 - June 6. EWF 2014 offers budding scribes and literature-lovers everything from professional development sessions to spoken word and rooftop dance parties. Extended late-night programming and a festival hub at Thousand Pound Bend should indicate what is in store for festival-goers next month. While we wait on the much anticipated EWF 2014 program announcement festival alumni Ellena Savage says, “Writers festivals are confirmation that books are sacred; that art and ideas are sacred. They are also good places to meet sexy dorks, if you’re into that sort of thing.”

Whether you’re high-brow, low-brow or somewhere in-between, EWF 2014 is as much about fun and frivolity as it is about academia. Don’t believe us? Festival Director Sam Twyford-Moore says, “We think we’ve found our literary future. The energy at this year’s festival is going to be purely electric. This is in no way your standard, genteel writers’ festival.”

HIGHLIGHTS
ABC 774
ABC Radio Drive
ABC Radio National
Acclaim
The Age Spectrum 'Lunch With'
Arts Hub
The Australian
Australian In Front
Concrete Playground
Broadsheet
Concrete Playground
Everguide
The Music
Opening Hours
Pedestrian
Smith Journal
Spook
Sydney Morning Herald
3RRR
The Guardian
Three Thousand
Time Out
The Weekly Review
Yen

OUTCOMES
50% increase in box office sales
PR ROI 64:1



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GREASER

DATE
May 2014.

PROJECT NAME
Greaser bar launch publicity.

LOCATION
Brisbane, Australia.

THE BRIEF

OVERVIEW
Honour, whisky, flick knives, train tracks, denim, drive-ins and The Outsiders. What? It’s the inspiration behind the newest addition to Brisbane’s burgeoning bar scene, Greaser

Open to the public Friday May 2Greaser weaves it patrons through a back alley and fully-functioning commercial kitchen before the dingy basement bar is revealed in its rebellious glory. Walls are adorned with vintage photographs and the bluesy rock’n’roll vibe provides a sin-camouflaging backdrop for good times ahead.

Greaser serves cheeseburgers to rival California’s greatest while the marinated southern fried chicken is rumoured to induce tears. Don’t like pickles in your burger? Order a ‘Pickleback’ and try them with whisky and spicy brine instead. If dark spirits aren’t your thing grab a ‘Pony Boy Paloma’ with tequila, lime juice and grapefruit soda - all syrups, juices and foams are made in-house by experienced cocktail staff. The beer offering ain’t no slouch with local and American craft beers on tap and in high rotation.

If the first challenge is finding the entrance, the second is resisting the fried chicken. But the third? Just try leaving the place.

HIGHLIGHTS
Acclaim magazine
Everland blog
Girls As Boys
Must Do Brisbane
The Music
The Thousands
The Urban List
The Weekend Edition
Visit Brisbane
Your Friends' House

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NEW BALANCE NB574

DATE
2011 - 2013.

PROJECT NAME
New Balance NB574 campaign publicity.

LOCATION
Australia.

THE BRIEF
- Seed a series of digital content to relevant Australian media, bloggers and tastemakers (2011 - 2013)
- Promote photography exhibition by Josh Robenstone in Melbourne and Sydney featuring campaign stills (2011)
- Organise launch event in Sydney with live performance by Goldfields (2012)
- Promote Melbourne launch event and lectures (2013)

OVERVIEW
Engaged by New Balance and Acclaim Creative we promoted New Balance's lifestyle campaigns in Australia from 2011 - 2013. Each of these campaigns centred around a series of documentary style videos that required distribution to media and bloggers around Australia and the world.

2011 - Excellence
Video series following the lives of Vinci Andanar (musician, Goldfields), Meggs (artist), Jimmy Bliggs (streetwear designer, Grand Scheme), Tristan Ceddia (art director, The Blackmail and Serps) and Raph Boogie (founder, Taco Truck). The campaign finished with a photography exhibition in Melbourne by campaign stills photographer Josh Robenstone.

 

Click here to view all videos.

HIGHLIGHTS
Australian In Front
Booooooom.com
Broadsheet
Daily Telegraph
Desktop
Everfresh studio blog
The Galeries
High Snobiety
Huffington Post
Hypebeast
Lifelounge
Monster Children
Oyster
Pedestrian
Portable.tv
Sneaker Freaker
The Vine
Three Thousand

2012 - NB574
Video series following Australian band Goldfields including a music video shot by New York photographer 13th Witness and launch event in Sydney co-presented by Channel [V].

2013 - Walk Your Own Path
Video series following influential and creative Australian women Elke Kramer (jewellery designer), Charlie Brophy (photographer), Chela (musician), Alicia Twohill (founder, Babes on Grill) and creative duo Michelle Tran (photographer) and Michelle Leung (fashion stylist) .

The video series was complimented by a creative forum in Melbourne featuring LA based DJ Tokimonsta, NYC illustrator Sophia Chang, Australian jewellery designer Elke Kramer, vintage fashion entrepreneur Belinda Humphris and Melbourne artist Miso.

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STANDARD BOWL

DATE
March 2014.

PROJECT NAME
The Standard Bowl launch publicity and launch party.

LOCATION
Sydney, Australia.

THE BRIEF
Promote the launch of this new concept bar and manage launch party guest list.

OVERVIEW
The Standard’s newest incarnation Standard Bowl is out to show you a good time, no strings attached. Indulge in the perfect new relationship with free entry, free live music and free bowls.

Launching Thursday April 3, the next phase of the eclectic venue’s evolution sees Surry Hills’ beloved Standard change from a ticketed live music venue to a commitment free bar with a leisure-lounge, slacker, stick-around-for-four-hours-or-more vibe.

Reminiscent of the broke-down back alleys of Brooklyn, Standard Bowl is open from 6pm daily with a considered bar offering, free ten pins, free amusements, DJs and bands of the indie rock and garage variety.

HIGHLIGHTS
The 5 to 9 Life
Acclaim
Broadsheet
Concrete Playground
Hijacked
Pages Digital
Sydney Morning Herald
Something You Said
The AU Review
The Brag
The Music
Time Out
Two Thousand 

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CARBON FESTIVAL 2011-2013

DATE
2011 - 2013.

PROJECT NAME
CARBON festival publicity.

LOCATION
Melbourne, Australia.

THE BRIEF
Promote the festival including speaker interviews, side events and exhibitions.

OVERVIEW
We are proud to say that we have been part of CARBON since the very first event back in 2011. The debut event had a strong speaker line-up and bevvy of side events that formed a solid foundation upon which to build its reputation. From ACMI in 2011, to Fed Square's BMW Edge in 2012, followed by March 2013's sell-out event at RMIT's Storey Hall CARBON festival has grown exponentially in just three years.

CARBON festival is one of Australia's premier contemporary style and culture events. The festival brings together some of the world's most inspiring artists and creative entrepreneurs to speak at a series of forums.

As testament to its appeal, 40% of CARBON 2014 attendees had flown from interstate or New Zealand. The influence of this festival continues to grow and it continues to be one of our favourite annual events.

From the wisdom of Futura, to the wit of Eddie Huang and the madness of Ricky Powell, each year at CARBON provides a solid experience and new friendships. We get to work with the festival's passionate organisers and sponsors as well as  the speakers on this mighty event. With so many passionate people in one place, you would be hard-pressed to leave CARBON uninspired.

2013 speakers
Shawn Stussy (Designer, San Diego)
Barry McGee (Artist, LA)
Ronnie Fieg (Designer and retailer, NYC)
Eddie Huang (Chef and TV personality, NYC)
Simon ‘Woody’ Wood (Founder Sneaker Freaker, Melbourne)
Jeff Hamada (Founder Booooooom!, Vancouver)
Henry Chalfant (Photographer, NYC)
Martha Cooper (Photographer, NYC)
Dabs Myla, (Artists, LA)
Lawrence Schlossman (Blogger, NYC)
Mark Drew (Artist, Sydney)
PM Tenore (Designer, RVCA)
Andrew Montell (Founder Acclaim magazine and CARBON festival, Melbourne)
Geoffrey Lillemon (Artist, Berlin)
Will Robson-Scott (Photographer, NYC/London)

2012 speakers
Chaz Bojorquez (Artist / Calligrapher, LA)
DaLeast (Street Artist, China)
Dust La Rock (Co-Founder - Fools Gold / Art Director, NYC)
Eugene Kan (Hypebeast, Hong Kong)
Neil Armstrong (DJ and Adidas ambassador, NYC)
Faith 47 (Street Artist, South Africa)
Huw Bennett (Vanishing Elephant, Sydney)
Joy Yoon (Writer - SlamXhype / New Order, LA)
Nick Fensom (Founder - Sneeze Magazine, Vancouver)
Mega (Founder - Black Scale, LA)
Ricky Powell (Photographer, NYC)
Yimmy Yayo (Visual Blogger/Photographer, Sydney)
13th Witness (Photographer/Videographer, NYC)

2011 speakers
Futura (Artist, NYC)
Bobby Hundreds (Founder - The Hundreds, LA)
Noah Callahan Bever (Editor in Chief - Complex, NYC)
Greg Rivera (Designer - Miishka, NYC)
Frank Liew (Art Director, NZ)
Choee Huang (Editor, Singapore)
Jimmy Bliggs (Founder - Grand Scheme, Melbourne)
Matt Thomas (Founder - Highs and Lows, Perth)
Matt Noffs (Founder - Gideon shoes, Sydney)
Anthony Lister (Artist, Sydney)
Brett Chan (Artist, Sydney)
Beci Orpin (Artist, Melbourne)
Cassette Playa (Designer, London)
Alex Weiland (Editor - Acclaim Magazine, Melbourne)
Mega (Artist, France / Indonesia)

 

HIGHLIGHTS
Ala Champfest
Australian in Front
The Age
Beat magazine
Boooooom!
Desktop magazine
Don't Sleep Magazine
Hype DC
Ironlak
Everguide
Lifelounge
Mass Appeal
The Opening Hours
Pages Digital
PBS FM
Pedestrian
Three Thousand
Monster Children
3RRR
Sneaker Freaker
Spook
Stab magazine
Time Out
Triple J
T-World
The Opening Hours
Vice
VNA magazine
You Only Live Once

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ENA PELLY

DATE
October 2014.

PROJECT NAME
Ena Pelly brand development.

LOCATION
Australia.

OVERVIEW
We worked closely with ENA PELLY throughout the second half of 2014 to develop an overarching brand strategy that encompassed:

  • Visual Content and AW15 Lookbooks
  • Presentations to Sales Agents
  • PR Strategy
  • Social Media Strategy
  • Photoshoot Production
  • Influencer Seeding

We also aligned of ENA PELLY with photographer Liz Sunshine of fashion blog Street Smith, who continues to photograph ENA PELLY seasonal lookbooks. We're in love with Ena Pelly biker jackets and accessories. Check them out for yourself @enapelly

 

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